[This is an extended playful response to a thought-provoking post by Matjaž Leonardis]

If memes were passively passed between people like genes between animals, they would be indistinguishable from spells that seem to cause people to exhibit some quality that cannot be wholly attributed to them.

While it's impossible to passively pass ideas between people, as that would constitute the bucket theory of the mind, it is possible to exchange knowledge through interpretative exchanges, or communication. But people miss the forest for the trees, communication does have mystical properties that exist within the bounds of physics. We commune with each other through various mediums, and through unknown symmetries, share something indistinguishable from supernatural power.

There are gilded phrases that when uttered in  communion cast a sort of spell. Beware the effect of the spell can be veiled. Without reflection, one may be cursed while feeling enchanted.

During communion, we cannot be sure of the intent of either party for certain, the mind is sacred to the individual. Thus, there's no way to commune with a divine clarity. However, we know the nature of the ritual. Causal  matter from one mind is translated into a stream of sensation that is interpreted and formed into new causal matter within another mind. Imagine two unique glowing animate souls dancing, catalyzing on contact, sharding, shifting, glistening intertwined flux-crystalline blooms. The answer to their flowing beauty locked in the esoteric nature of their being.

If communion is successful a power is imbued, and the mind is enchanted to do what otherwise may not have been seen without the recitation.

And, while the message on the scarred medium may be preserved and indefinitely static, the prismatic light of each mind has changed irreversibly after each transferral. There are two aspects to the fidelity of knowledge created post-communion. Did the spell cause either party’s intended effect, constancy, and did the effect solve the problem that made the spell requisite, intent.

While river of the mind may strengthen to cut a canyon, if the path is not yours, you may feel stronger but the canyon you’re cutting is not yours. If the intention is the alignment of two minds, a mind must detach from it's own intent, and it's constancy is no longer it's own. The feeling of a strengthened flow, when it ceases, hungers for the same flow, a divided soul falling from grace. As the effect of the spell recedes there remains the hunger, a grasping, a contorting curse.

Be wary of those who recite 'you can just do things,' that the 'you' does not cease to be you. Because when a hard thing is done with intent not one’s own, the next 'hard thing' without intent will again be there waiting, and it also must just be done.